Zalora exec talks immersive retail and personalised customer journeys

As the year-end shopping season kicks off, Zalora, one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention.  The e-commerce player recently launched The Terminal by ZALORA, a real-world pop-up, which ran from November 2nd to November 13th. Here, customers could experience a personalised, integrated, and immersive shopping adventure, all while addressing the growing demand for quality and authenti

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