The thinking behind LG’s direct-to-consumer play in Singapore

Korean consumer electronics giant LG has launched a new online shopping experience for customers in Singapore, as it looks to tap into the region’s soaring e-commerce market.  The integration with Stripe, a global payment processing platform, means that LG customers can now securely pay online with credit and debit cards, Apple Pay, Google Pay, and PayNow. It introduces an intuitive checkout experience, promising better authorisation rates, wider acceptance of international cards, and robust

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