From taglines to testimonials, this branding rule hasn’t changed

Let’s do a little branding test. I’m going to say two words: Das Auto. What brand comes to mind? When you think of the big brands, the ones everybody knows, they each had a defining tagline that became synonymous with the brand itself. Apple’s ‘Think Different’, Nike’s ‘Just Do It’, Mcdonald’s ‘I’m Lovin’ It’. Each tagline is not just an example of brilliant copywriting, but copywriting that defined iconic brands and carved ou

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