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Domino’s pledges $750,000 support for Lifeline to fight youth suicide

Quick service chain Domino’s registered charity Give for Good has signed a three-year partnership with with national suicide prevention charity Lifeline, in an effort to make it easier for all Australians to access the service.

Give For Good will contribute $750,000 over the next three years to help fund a roll-out of a text service, helping Aussies in need reach Lifeline in a less confronting way. According to Lifeline, 53 per cent of people who reached out to the service by text during a pilot period during 2018-19 were under 24 years old, and 42 per cent said they wouldn’t reach out in any other way.

And with an employee base largely under 25, Domino’s is keen to help.

“Suicide is the leading cause of death for Australians between the ages of 15-44,” Domino’s ANZ CEO Nick Knight said.

“Since the Covid-19 outbreak in March, Lifeline has experienced a 25 per cent increase in calls to over 3,000 calls daily – that’s a call for help every thirty seconds.

“This is something that effects all of us – whether you are personally struggling with mental ill health, or know someone who is, this partnership means we can expand the incredible support available by lifeline and make a tangible difference in this space.”

Domino’s customers will be able to donate to donate to Lifeline, as well as several other Australia-based initiatives, by rounding up their next pizza purchase – with the extra money being distributed to Give for Good.

Lifeline is currently undergoing a major digital transformation in an effort to be there for anyone, anytime, via any platform.

“Right now the mental wellbeing of Australia has never been more important,” said Lifeline CEO Colin Seery.

“As Australia’s leading suicide prevention service, it’s more important than ever that our crisis support is available for those in their darkest moments… Through Give for Good we will reach more Australians in crisis and save more lives.”

If you, or someone you know is in need of support, please call Lifeline on 13 11 14 (24 hours, 7 days a week) or chat to a Crisis Supporter online at (7pm – midnight, every night).

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