Buy From The Bush launches online marketplace to support rural businesses

The challenges and opportunities for retailers in regional Australia. Supplied.
The challenges and opportunities for retailers in regional Australia. Supplied.

A year after the 2019 summer bushfires ravaged rural communities across Australia, Buy From The Bush has launched a new online marketplace aimed at bringing regional goods to Aussies nationwide.

The marketplace, launched in partnership with PayPal, covers everything from fashion to art, with more than 250 businesses already signed up to give more Australians the opportunity to buy local and support some of the hardest hit regions.

“We are connecting our amazing network of bush businesses with the wider Aussie community, just in time for the Christmas gifting season,” said Buy From The Bush founder Grace Brennan.

“With the pandemic driving so much Christmas shopping online, people will want to get in early to make sure everything arrives on time. We hope Aussies in the cities and suburbs look to the bush for Christmas shopping this year, and by doing so invest in helping rural communities recover and thrive.”

Source: Supplied.

Many of the businesses working with BFTB don’t have their own e-commerce offers, allowing the new marketplace to serve as a way for these small retailers to reach a new audience at a time that more Australians are shopping online than ever before.

“With Christmas just around the corner and Aussies starting to think about buying gifts, we knew it was the perfect time to support local bush businesses by building a platform that could bring these unique brands to everyday Aussies,” said PayPal consumer shopping expert Danielle Grant.

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