Social Media: Connect, Personalise and Transact

Event details

How does social media really translate to growing a sustainable retail business?

With the retail landscape dramatically transforming over the last 10 years, retailers are constantly looking at ways that they can engage more, create deeper and more meaningful relationships with their customers and most importantly connect to form loyalty and a lifelong brand advocate.

The Inside Retail Academy – one day intensive workshop topic is focused on Social Media – Connect, Personalise and Transact with key and influential retailers, brand advocates, social media influencers and technology enablers sharing case studies through short and sharp presentations, interviews, panel discussions and active workshops so you can actively learn by getting social on the day.

Early bird special:
  • One month free trial of Inside Retail Weekly ($47 value)
09:00 AM - 4:25 PM
20.09 - Sheraton on the Park, 161 Elizabeth St, Sydney
22.09 - Sheraton, 27 Little Collins St, Melbourne

Tickets

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Event Information

08:30 Registration, Coffee, Meet & Greet

09:10 Opening remarks
Catherine van der Meulen, Inside Retail Academy Manager

09:20 The Social Transaction,
Simon Banks, Director Merchant Services, Paypal Australia

09:45 Muffin Lab – video content for talk-ability
Gemma Fitzsimons, Muffin Break Marketing

10:15 Building the Social Trust
Kelly Simpson, Head of Social Media, Birdsnest (Sydney)

Messaging apps to drive brand engagement
Douglas Nicol, Co Founder – On Message, The Works (Melbourne)

10:45 Break – Tea & Coffee

11:00 User Generated Content: Engaging Customers in Something Greater Than a Transaction
Natasha Ritz, Brand Communications Manager, LUSH Fresh Handmade Cosmetics

11:25  Messaging apps to drive brand engagement
Douglas Nicol, Co Founder – On Message, The Works (Sydney)

Building the Social Trust
Kelly Simpson, Head of Social Media, Birdsnest (Melbourne)

12:30 Panel: Social Media – Connect, Personalise and Transact
Jessica Shannon, Hays Recruitment (Sydney)
Precious Bevington, Hays Recruitment (Melbourne)
Natasha Ritz, LUSH Fresh Handmade Cosmetics (Melbourne)
Ally Pickwell, Senior Digital Manager, The Conscience Organisation
Jake Rich,  Content Creator / Social Media Manager, Gelato Messina

13:10 Buffet Lunch

14:10 Interview: Paid, Earned and Owned: How to Invest Effectively on Social
Ally Pickwell, Senior Digital Manager, The Conscience Organisation
Winner of 2016 Social Community Manager Award

14:30 Interview: Amplifying the Social Sphere: Leveraging Marketing Partnerships
Kate Morris, Founder, ADORE Beauty

15:00 Interview: Creating Your Community: a 3D Approach
Sarah Holloway, Co-Founder, Matcha Maiden

15:25 Content is king – brand content for impact and engagement
Jake Rich,  Content Creator / Social Media Manager, Gelato Messina (Sydney)

Content Creation
James Tuckerman of Anthill Magazine (Melbourne)

16:00 Wrap-up

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