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Why this JD.com exec still believes in physical retail

Global e-commerce is expected to reach $6.5 trillion in sales by 2024 and JD.com is one of the top six e-commerce players in the world showing a strong growth outlook, according to Activate Tech and Media Outlook’s forecast. But Kevin Jiang, JD.com’s president of International Business for Fashion and Lifestyle, said that while e-commerce is growing, the future of retail depends on the integration of both online and offline experiences, as well as knowing the customer’s journey with the br