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Why Amazon’s offer to change the way it uses seller data is a big deal

Major changes to the way Amazon operates are on the horizon. Last week, the e-commerce giant offered to refrain from using internal data to compete with third-party sellers on its marketplace and committed to treating all sellers equally when ranking their offers for the Buy Box, a shortcut that allows customers to add products to their cart or buy them immediately. Amazon also offered to set non-discriminatory criteria for sellers to qualify for Prime and let them freely choose any carrier for