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Why Amazon, Rent the Runway, Etsy are betting on resale

Uniqueness is one of the most coveted elements of fashion for many style-conscious shoppers, and in a world drowning in new brands, buying vintage or resale is the best option to find something truly special.  “To be unique, you can’t get that at the mall, but young consumers are seeing the advantage of the contemporary vintage market as a place where you can find garments that express yourself, while being economical and environmentally conscious,” Graham Wetzbarger, founder and CEO

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