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‘That’s the power of the US market’: July co-founder talks global expansion

On July 1, Melbourne-based direct-to-consumer (DTC) luggage brand July launched in the US, its first market outside of Australia and New Zealand. Within a month, it had sold over 1,000 suitcases, including nearly every suitcase in its Trunk collection, a set of high-end zipperless suitcases priced between A$395-495.  “Stock that would have taken us six months to sell out in Australia, we’ve sold out in 20 or 30 days. That’s the power of the US market,” July co-founder and chief

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