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Online retailers: Welcome to the new era of try-before-you-buy

Despite the rise of e-commerce, the question of how to help customers find the right fit online is still yet to be answered by most retailers. Whether they’re offering free returns, a courier service or measurement guides to help the process, it can still be a frustrating and time-consuming experience for customers. Fashion tech start-up Pixibo is changing that and, last week, it opened the Pixibo Fit Centre at Centrepoint Mall on busy Orchard Road in Singapore. It’s a physical store where c