Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

virtual reality
Charlotte Tilbury has launched a virtual store. Image: Supplied.
Constrained by Covid-19 restrictions in bricks-and-mortar, beauty retailers all around the globe have hit the accelerator on virtual experiences this year. And while some retailers, like Harrod’s H Beauty and MAC, have introduced virtual experiences to compensate for the lack of testing in stores, cult British cosmetics brand Charlotte Tilbury has gone a step further, creating a completely virtual online store.  “We have always been a digital-first brand; it’s at the heart of everything w

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines