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One to watch: APAC goes all in on social commerce

Covid-19 changed the way we purchase products and services. We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In 2021, it was projected to generate $363 billion in sales