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Meet the new Chinese luxury shopper: Q&A with Alibaba’s Christina Fontana

We caught up with Christina Fontana, Alibaba’s director of strategic partnerships in Southern Europe at the recent World Retail Congress to discuss the opportunities for brands in China and how the Chinese consumer has evolved. Inside Retail: After years of being head of fashion and luxury at Alibaba, you’re now director of strategic partnerships for southern Europe. What does your new role involve? Christina Fontana: It’s really super exciting. So you know, I’ve been following f