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Inside Lorna Jane’s digital transformation

Prior to the pandemic, Australian activewear brand Lorna Jane recognised it had a problem: its e-commerce experience was simply not up to par. When the brand’s website got busy, it slowed to a crawl, and when it got very busy, it crashed. Customers often complained that items they added to cart would simply disappear, or they couldn’t complete a transaction. The on-premise solution also required Lorna Jane to keep a dedicated IT support team on hand to manage the site.  “As we wer