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Kmart’s next turnaround? Digital

(Source: Supplied)
Over the last few years, Kmart has completed one of the most successful turnarounds in Australian retail, lifting annual sales by nearly 40 per cent between 2014-2019 to dominate the discount department store sector.  But when millions of Australians were advised to stay home in the first half of 2020 due to Covid-19, Kmart found itself in the same boat as many of its competitors: struggling to keep up with the surge in online shopping.  “Kmart did really well from a sales perspectiv