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How online retailer Style Story is riding the K-beauty wave

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia.  “On my return to Australia, I quickly found myself filling ‘orders’ for friends and family who had fallen in love with the products and wanted more,” she told Inside Retail. “I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.” Korean be

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