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How Lancome’s new virtual pop-up is ‘the next big thing’ in beauty tech

Six months after debuting its virtual flagship pop-up in Singapore, Lancome is bringing the immersive 3D shopping experience to Australia.  Launching this Thursday, February 11, and running for two weeks, the virtual pop-up aims to educate customers about the science behind the brand’s best-selling anti-aging serum, Advanced Génifique, and inspire them with talks from local and international personalities about health and well-being, female empowerment and tech and engineering. There’s