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Havaianas to auction off NFTs as brand focus shifts to digital

Brazilian flip-flop brand Havaianas is releasing its first collection of NFTs (non-fungible tokens) as it continues to invest in becoming a digital-first global brand.  The nearly 60-year-old brand has commissioned a series of five digital artworks by the Brazilian artist and longtime Havaianas collaborator Adhemas Batista that will be auctioned off as NFTs on Wednesday, May 12. This means the digital artworks can be verified as original creations via blockchain technology. Part of the proc

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