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From the source: Kay Oswald, Smile Direct Club

a headshot of a CEO wearing a suit
As people around the world retreated into the safety of their homes this year, consumers have begun to embrace telehealth and teledentistry. We chat with Smile Direct Club’s president of international, Kay Oswald, about how the unicorn retailer has risen to the challenge, the future of retail ­– and what it’s like talking to customers who are afraid of the dentist. Inside Retail: Can you tell me how Smile Direct Club works? Kay Oswald: We are a tailored telehealth and teledentistry platfo