Candle company Dusk Australasia has launched a new online-only premium home decor brand: Mihi Home.
The brand will focus on providing exclusive home decor products, such as diffusers, essential oils, candles and incense, with premium quality and aesthetic.
“When creating these products we saw a gap in the market,” said founder Julia Utz.
“Australians love scents and the powerful emotions conjured by them. Still, we felt it was hard to find home fragrance and décor products that didn’t sacrifice a modern, statement and luxurious aesthetic worthy of sitting front-and-centre in any room of the home.”
The business’ scents will aim to align positive feelings inspired by particular situations, such as ‘Play’, or ‘Work’.
“We felt it was important that people could add beautiful and sophisticated scents in their home that can be easily paired with any mood, something we felt wasn’t being offered,” Utz said.