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Click Central closes after strategic review

Australian online marketplace Click Central closed on Friday as its owners decided to redirect resources to its other online platforms.  

Nathan Brown, CEO of the site’s parent Global Marketplace (GMP), told Inside Retail the company wanted to refocus its resources and investment on the GrabOne marketplace platform it owns in New Zealand. 

Click Central was launched in June last year as a spinoff of GMP’s Click Frenzy, a deals-oriented site that continues to operate in Australia. Four months later GMP acquired the established New Zealand marketplace GrabOne. 

“Following a strategic review, GMP will consolidate its resources and future investment into one marketplace platform – GrabOne,” said Brown.

“GrabOne is not live in Australia yet … but it has synergies we intend to explore for the Australian market.”

The site launched with more than 120,000 products spanning lifestyle categories, all described by the company at the time as products tailored to suit customers throughout the year, sourced from recognised brands from Australia and abroad. Goods from multiple vendors could be bought in a single cart and transaction. 

He said Click Frenzy would continue to operate as it always has as its own entity as part of the Global Marketplace group. “It is not affected by the purchase of GrabOne or the divestment of Click Central.”

GMP also owns Power Retail, which provides e-commerce intelligence tools for online retailers and suppliers.

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