It’s hard to get your head around the enormity of Alibaba’s 12th annual 11.11 Global Shopping Festival, which wrapped up on November 11. It’s often referred to as “Singles’ Day*”, although it’s not really a single day anymore – this year, Alibaba stretched it over 11 days with two clear pulses of activity. This year the event generated around AUD $103 billion in what Alibaba refers to as Gross Merchandise Value, or GMV (essentially total value of orders). To put that number into
