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Analysis: What Singles Day says about the future of retail

It’s hard to get your head around the enormity of Alibaba’s 12th annual 11.11 Global Shopping Festival, which wrapped up on November 11. It’s often referred to as “Singles’ Day*”, although it’s not really a single day anymore – this year, Alibaba stretched it over 11 days with two clear pulses of activity. This year the event generated around AUD $103 billion in what Alibaba refers to as Gross Merchandise Value, or GMV (essentially total value of orders). To put that number into