Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021
×

Analysis: How Nike is boosting growth through DTC and digital

A group of sneakers
When Nike reported its encouraging set of results recently, it revealed that part of its success was due to its direct-to-consumer (DTC) strategy. Indeed, the retail giant has been in the process of defining itself as “the marketplace of the future” for some time, but in June this year, the retail giant began working with fewer strategic partners as part of its Consumer Direct Acceleration plan. It’s a smart move, as Nike has some excess inventory on its hands – the brand reported th

Masterclasses are only for Professional Subscribers

Become a Professional for only $5 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021
 
× n-popup