Australian e-commerce platform Adore Beauty is adding a range of adult self-care products from lingerie and erotic gifts brand Lovehoney, the site’s first foray into the category.
Seventeen adult products will be included in Adore Beauty’s wellness category, including Lovehoney’s signature items.
Rob Godwin, director of Lovehoney Australia, said the online expansion is the brand’s effort to remove the stigma around sex toys, making it easier for customers to shop pleasure products and essentials without shame.
“Working with prestigious mainstream brands in the beauty and fashion industry is a huge step forwards in doing just that,” said Godwin.
“Our mission has always been to normalise the conversation around woman’s sexual pleasure,” said Samantha McLaren, junior category manager for skincare & wellness at Adore Beauty.
“We know that by partnering with leaders in space Lovehoney, we will be offering our customers the best range of products to make them feel curious, have fun, and be empowered to do whatever makes them feel good about their bodies.”