Why Vinnies’ op shop finally added e-commerce to its business model

Vinnies launches online store
After a year and a half of development, Vinnies finally launches online store. Supplied.
 Liz Randle, Vinnies Victoria’s head of merchandise and retail innovation, has been with the company for over 13 years and has witnessed the op shop’s evolution from a network of bricks-and-mortar stores into an e-commerce platform. After a year and a half of website development, Vinnies has joined the digital age and is eager to cater to the 77 per cent of the population who shop secondhand. “We knew that our customers were saying to us, ‘Not only do we want your offer onli

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