Discovery is being rebuilt for AI.

Consumers are no longer browsing endless search results. They’re asking AI to recommend, compare, and increasingly decide what to buy. In this environment, if AI doesn’t choose your product, you might as well be invisible.

The GEO [Generative Engine Optimisation] Playbook: How Australian Retailers Can Win AI Discovery shows how to adapt to the shift from search to selection, and how GEO can drive AI visibility and influence consumer choice.”

Inside, you’ll learn how to:

• Structure product data for machine readability
• Improve comparability across AI decision factors
• Keep inventory and fulfilment accurate in real time
• Build a unified commerce foundation that AI can trust
• Expand into emerging AI-driven discovery surfaces

With lessons from leading Australian retailers including Brand Collective, Mocka, and JB Hi-Fi, the playbook is a practical roadmap for competing in an AI-driven market.

Because in the generative era, visibility alone is nothing. Selection is everything.