Maximise. It’s a powerful word in business.

It captures a philosophy, a drive to improve, to grow, to evolve, that sits at the heart of every successful enterprise. This mission – to make what we do the best it can be – can take many forms, but its presence is an essential element of success.

We can aim to maximise the quality of our product or service. Or maximise the experience we provide our customers. Or maybe maximise the efficiency with which we do our work. But ultimately we have to maximise our profits. Profits are the engine of our businesses. They are how we incentivise our valued employees, or afford to bring in exciting new talent, or invest in new technologies and branch into new territories.

This book will guide you through a solution which has helped successful retailers in Australia such as Decathlon and IGA to maximise profits in a variety of ways, giving them a little more space to breathe, more freedom to evolve and grow their business, more resources to reward their employees and get the best out of them.