Is expanding first-party data a major challenge for your brand? You’re not alone. 57% of brands face this issue in their quest to strengthen retail media strategies.

Download Epsilon’s “Retail Media for Brands and Retailers” Report to discover the key priorities and strategies that top CPG brands are using to overcome these challenges, enhance ROI, and boost customer engagement.

What’s inside?

• Insights from a comprehensive survey of brands and retailers, including perspectives on the current and future state of retail media.
• Analysis of strategies from retailers across departmental, grocery, off-price, and big-box stores.
• In-depth look into the CPG sector, the most common line of business, and its comparison with other sectors like healthcare and electronics.
• Solutions to third-party cookie deprecation: Learn why 40 per cent of retailers are prioritising building Customer Data Platforms (CDPs) and why 36 per cent emphasize the importance of data collaboration.

Don’t miss out on these critical insights. Fill out the form to download the report now!