More than discounts and promises
In this report:
- 53% of shoppers will boycott a brand they consider to be unethical
- 69% of shoppers say that personalised offers would encourage them to shop at a brand again
- 85% of consumers are part of at least one loyalty programme
Proven strategies for building enduring customer relationships and offering more than discounts and promises.
Shoppers came out of the depths of lockdowns even more committed to personal values and with much more experience with online retailing. However, the surge in cost of living has made shoppers revise their planned expenditures and revisit their weekly budgets.
This report delves into what we believe will be the three most effective and innovative ways to build genuine loyalty and enduring customer relationships; emotional connections, personalised service and the right engagement tools.
Download the free report to discover what it takes to offer more than discounts and promises.
