Learnings from retailers at the forefront of AI
In this report:
- How Arc'teryx scaled expert product education to drive massive uplift in just six months.
- How Stihl brought technical in-store expertise online to guide high-stakes purchase decisions.
- Why the leaders are moving faster by choosing controllable, commerce-specific logic over black box general AI.

Learnings from retailers at the forefront of AI
While much of the industry is caught in the noise of general-purpose AI, a select group of retailers has identified a more effective path. They are moving past legacy navigation to embrace purpose-built agentic commerce—technology that doesn’t just support shoppers, it closes sales.
This report moves past the hype to provide a side-by-side commercial audit of the three distinct ways retail brands are approaching the AI shift.
Download the report to find your AI persona and the strategies to reclaim lost revenue.