The vast majority of retailers are deeply committed to doing more than just making a profit – they want to effect positive change in the world. While many of these retailers may not have a formal sustainability policy, and some do not have the financial resources to allocate vast amounts of money, their activities are still meaningful and worthwhile.

Together with Klarna, we ran a recent consumer survey to uncover actionable shopper insights for our retailers. The brands featured in this report all exemplify those qualities, along with the commercial success that can come from embracing sustainability.

We encourage all retailers to seek inspiration and knowledge from findings and case studies in this report and accelerate their own sustainability journey.