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Trust Pilot

What did other shoppers say?

The critical importance of customer reviews and how to leverage them to build brand trust

As a shopper, it can be hard to cut through the advertising noise and find a product that’s right. Now, more than ever, we are seeing customers turn towards someone they know or online reviews to help them make their decisions. 

Inside Retail and Trustpilot have combined their experience and resources to provide Australian and New Zealand retailers with actionable insights into how and why shoppers read and write reviews and how you can leverage them.


  • 70% of Australian and New Zealand shoppers read reviews prior to making an online purchase
  • Over 4 in 5 (85%) Australian customers tell their family and friends about good and bad experiences they have had with brands and retailers.
  • 78% of shoppers expect brands to act on their feedback to improve experiences and products or services they offer, but only 41% feel changes take place

Surprised? Check out the full report for more!

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