Brand-tastic! How being local, meaningful and innovative can drive retail success
In this report:
- 89% want interest-free flexible payment options at all online retailers
- 77% want price drop notifications from a range of retailers on items they're interested in
- 78% believe the behaviour of a brand is as important as what it sells
The importance of brand building amid new shopping behaviours.
Brand building has never been more important for Australian retailers. Since the Covid-19 pandemic began, 65% of consumers have adopted a new shopping behaviour, 46% have tried different brands and 34% have tried different retailers.
More than half of shoppers have recently refocused on shopping locally and today’s consumers have high expectations of brands and their behaviour. Building on the two previous landmark reports, a new survey of Klarna app users in Australia, and other sources, this report explores what it means to be a local, meaningful, and different retailer.
Download the free report to learn how being local, meaningful and innovative can drive retail success.
