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More than skin deep: How Adore Beauty used data to boost engagement
Adore teamed up with expert customer data platform Tealium to work on a skincare campaign, which focused on delivering a...
How Aussie brands can drive visibility and sales on marketplaces
If you’re selling on marketplaces like eBay and Amazon, a product data feed is no stranger to you.
How cult US beauty brand Il Makiage is disrupting the beauty industry
Backed by L Catterton, the online retailer recently expanded to Australia and is rumoured to be pursuing an IPO.
Actionable insights increase return on investment in retail marketing
Strikeforce, with access to retail and field marketing data, leverages its extensive experience and knowledge to drive a...
Four KPIs to capture the success of your retail loyalty program
Knowing which loyalty KPIs to focus on is critical, as these data points will influence your future strategies.
Facebook aims to be a “new Westfield”
The social media announced a number of improvements to how businesses can reach customers on Facebook, Instagram and Wha...
“Tipping point”: Why Coles is pumping millions into tech
Coles pours $1.4 billion into efficiency measures and store renewals as it ramps up against rivals.
India to expedite Amazon, Flipkart antitrust probe
India's antitrust watchdog plans to expedite a restarted probe into allegations of anti-competitive behaviour at Amazon....
Lacoste Japan advances towards a zero-party data strategy
“This time, our major innovation was to see if we could take action based not only on behavioural history data, but also...
Coles embraces AI for fresh produce management
This move from Coles is just the latest example of Australia’s grocery behemoths embracing a new, tech-enabled future of...
Can Amazon blow out the hair care market?
Amazon is making its hairdressing debut with the opening of a high-tech salon in London. But is the Amazon Salon a viabl...
Woolworths takes controlling stake in data analytics firm for $223 million
The company said on Tuesday it will increase its shareholding in Quantium for A$223 million ($173.25 million).
Using the ‘quantified customer’ to encourage repeat buying
Most retailers worth their salt know that the way to convert a potential sale into a done deal is through data. It’s wha...
Is your delivery management strategy based on hindsight or foresight
Most companies will work on the last mile delivery but not take into consideration all the other factors that impact the...
First-party data is critical to digital transformation
Unifying your customer between online and offline touchpoints is critical in retailers digital transformations.
How unified decision-making platforms are helping retailers adapt to Covid
Digital transformation has become a critical factor in adapting to the fast-evolving economy we now find ourselves in.
Catch.com names new technology and product chief
Varsavsky was listed as one of the top 50 CIOs in Australia in 2018 and again in 2019.
Why do only 9 per cent of retailers have the data they need?
Retailers need three types of data from suppliers to be able to store and ship items efficiently to ensure they are able...
How bots are driving a transformation in customised beauty
Customised beauty is becoming increasingly important to online shoppers, and beauty bots are filling the gap.
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