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Data & analytics

Data & analytics Archives

3 searchandising strategies for 2022

Searchandising is the combination of the terms "search" and "merchandising," the process of curating on-site search resu...

First-party data is key to more revenue in 2022

First-party data is more valuable than retailers realise – it may also be the avenue into a new revenue stream when shar...

Behind the US$1.5 billion valuation of online beauty company Oddity

Oddity, the company behind cult online makeup brand Il Makiage, recently raised US$130 million, giving it a valuation of...

Ad-bots and ad-blockers are skewing your analytics

Most advertisers are over-reporting traffic and engagement metrics due to the infestation of bots, crawlers, scrapers an...

Imagine being able to see into the future

Gaining unique insights into consumers’ likely purchasing behaviour is now possible through the CommBank Household Spend...

A new twist on privacy: planning for a post-cookie world

Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.

Meet the Aussie smart farm that made a statement at COP26

A Queensland banana farm that supplies the nation's biggest supermarkets is taking part in an innovative trial to minimi...

Spend your Christmas time well with this game-changing e-commerce platform

StoreConnect e-commerce gives small and medium businesses easy access to an all-in-one e-commerce platform.

Wait minute. Here’s why surveys and focus groups aren’t dead yet

Access to a seemingly endless stream of computer-collected information about consumer behaviour has left some low-tech m...

Future-proofing your business with learnings from the past

Looking towards a Covid-normal future provides a moment to reflect on what we’ve learned from the adversity of the past ...

Exclusive: Welcome to Myer’s new Virtual Store

The Virtual Store concept allows shoppers to experience products from Myer's online marketplace in real life and gives t...
Inside Retail & Tealium

More than skin deep: How Adore Beauty used data to boost engagement

Adore teamed up with expert customer data platform Tealium to work on a skincare campaign, which focused on delivering a...

How Aussie brands can drive visibility and sales on marketplaces

If you’re selling on marketplaces like eBay and Amazon, a product data feed is no stranger to you.

How cult US beauty brand Il Makiage is disrupting the beauty industry

Backed by L Catterton, the online retailer recently expanded to Australia and is rumoured to be pursuing an IPO.

Actionable insights increase return on investment in retail marketing

Strikeforce, with access to retail and field marketing data, leverages its extensive experience and knowledge to drive a...