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Data & analytics

Data & analytics Archives

A new twist on privacy: planning for a post-cookie world

Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.

Meet the Aussie smart farm that made a statement at COP26

A Queensland banana farm that supplies the nation's biggest supermarkets is taking part in an innovative trial to minimi...

Spend your Christmas time well with this game-changing e-commerce platform

StoreConnect e-commerce gives small and medium businesses easy access to an all-in-one e-commerce platform.

Wait minute. Here’s why surveys and focus groups aren’t dead yet

Access to a seemingly endless stream of computer-collected information about consumer behaviour has left some low-tech m...

Future-proofing your business with learnings from the past

Looking towards a Covid-normal future provides a moment to reflect on what we’ve learned from the adversity of the past ...

Exclusive: Welcome to Myer’s new Virtual Store

The Virtual Store concept allows shoppers to experience products from Myer's online marketplace in real life and gives t...
Inside Retail & Tealium

More than skin deep: How Adore Beauty used data to boost engagement

Adore teamed up with expert customer data platform Tealium to work on a skincare campaign, which focused on delivering a...

How Aussie brands can drive visibility and sales on marketplaces

If you’re selling on marketplaces like eBay and Amazon, a product data feed is no stranger to you.

How cult US beauty brand Il Makiage is disrupting the beauty industry

Backed by L Catterton, the online retailer recently expanded to Australia and is rumoured to be pursuing an IPO.

Actionable insights increase return on investment in retail marketing

Strikeforce, with access to retail and field marketing data, leverages its extensive experience and knowledge to drive a...

Four KPIs to capture the success of your retail loyalty program

Knowing which loyalty KPIs to focus on is critical, as these data points will influence your future strategies.

Facebook aims to be a “new Westfield”

The social media announced a number of improvements to how businesses can reach customers on Facebook, Instagram and Wha...

“Tipping point”: Why Coles is pumping millions into tech

Coles pours $1.4 billion into efficiency measures and store renewals as it ramps up against rivals.

India to expedite Amazon, Flipkart antitrust probe

India's antitrust watchdog plans to expedite a restarted probe into allegations of anti-competitive behaviour at Amazon....

Lacoste Japan advances towards a zero-party data strategy

“This time, our major innovation was to see if we could take action based not only on behavioural history data, but also...

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