Social Media Archives - Inside Retail

TikTok for business

TikTok launches global business toolkit to help brands get creative

The aptly named TikTok For Business allows brands to create content that will resonate with TikTok’s audience.

influencer

Instagram opening shopping feature to influencers

According to Instagram, the change will go live on July 9 in every country that supports Instagram Shopping.

TikTok Brett Armstrong

TikTok snaps up local talent and launches Sydney office

Multiple former Google managers make the jump to the video platform’s local team.

Buy from the Bush generated $5m for small businesses: report

Social media campaign had significant benefits for small businesses, report finds.

What does the launch of Facebook Shops mean for retailers?

Social commerce experts weigh in on the recent launch.

Social media in a time of crisis

Many brands rely on social media to build relationships with customers, but how do you effectively engage them during a crisis?

Forever New Melbourne Central

How Forever New is pivoting its online experience in lockdown

Fashion retailer shakes it up online to serve a changing customer.

Photo of food

Businesses can now sell food on Instagram

Social platform extends shopping platform to restaurants and cafes.

Ex-staff sets up website to spotlight bullying at Sephora

Voice of consumer is an important metric to retailers, but what about the voice of employees?

Satisfaction in the age of social media

Customers used to tell 20 people if they had a bad experience. Now they broadcast it to thousands.