Social Media Archives - Inside Retail

What does the launch of Facebook Shops mean for retailers?

Social commerce experts weigh in on the recent launch.

Social media in a time of crisis

Many brands rely on social media to build relationships with customers, but how do you effectively engage them during a crisis?

Forever New Melbourne Central

How Forever New is pivoting its online experience in lockdown

Fashion retailer shakes it up online to serve a changing customer.

Photo of food

Businesses can now sell food on Instagram

Social platform extends shopping platform to restaurants and cafes.

Ex-staff sets up website to spotlight bullying at Sephora

Voice of consumer is an important metric to retailers, but what about the voice of employees?

Satisfaction in the age of social media

Customers used to tell 20 people if they had a bad experience. Now they broadcast it to thousands.

Tigerlily counts down to dramatic rebrand

The brand deleted its Instagram account to announce a new direction.

The art of (online) conversation

Tips for turning your customers into brand advocates – through product reviews.

In the mix: Should you be marketing through Pinterest?

We spoke to the early adopters reaching customers on Pinterest.