Opinion
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How the Apple vs Facebook data wars will impact you
With all the doomsaying over the last year or two from people (including me!) about the death of data - this is it, it's not a dress rehearsal. We’re about to lose a lot of data, and the impact will likely be ...
Opinion Archives
Opinion: Is the future of retail in AI? (co-written with AI)
It's time retailers got on board, or they'll risk being left behind.
We need more buzzy precincts like NYC’s SoHo. Here’s how to build them
Here’s what world-famous precincts like NYC’s SoHo and Paris’ Marais have in common.
Opinion: Why marketers need to climb the right ladder
It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.
Four ways to deal with procrastination
Working from home can come with its challenges, including the need to self-motivate and avoid distraction.
Opinion: Why don’t Myer and David Jones sell pink cars?
Both shopping centres need to revisit their merchandising strategies to attract customers again.
Opinion: In your career, what’s more important, success or significance?
What do you offer the world in return? What value do you add to it?
Opinion: So you want to sell your business?
You might think an investor is keen to buy into your business, but here's what you need to know to make it happen.
Opinion: Confessions of a data nerd
How do marketers engage people's emotions? Through creativity. But how do you measure creativity?
Opinion: How walkable cities can change the world
Just look at how they've transformed Barcelona and Paris and the opportunities they offer retailers.
How to end every workday on a high
A Shut Down ritual can help ease the transition from end of workday to home life.
How you can help your frontline staff fight Covid-19
SafetyCulture COO Alistair Venn says government and industry need to give people the right tools and conditions to do th...
Opinion: Retailers, don’t text customers like a crazy ex-lover
SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.
Opinion: Here’s how ‘value’ has changed for customers since Covid
Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.
Analysis: Stop forcing your customers to switch channels
Retailers need to focus on making it easy for customers to buy from them, on- or offline.
Opinion: Are we spending too much on marketing tech?
Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
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