Shopper Marketing News - Inside Retail Australia.

Christmas campaigns extend beyond TV

John Lewis kicks off much anticipated Christmas campaign.

Tale of two flagships

The pace of retail technology change is evident in the latest telco flagship stores, writes Norrelle Goldring.

Up, up, and away

Online retailer takes marketing efforts to a whole new level – literally.

Shoppers ready for Christmas

Survey reveals consumer shopping patterns in lead up to Christmas.

Country Road serves up new concept

Country Road creates dedicated space for men “wanting a break from the shopping grind”.

Cafe turns to tele

Muffin Break launches television advertising campaign and new tagline.

Digital windows promote Polo

Ralph Lauren takes over the 15 windows at Harrods for Polo women’s launch.

Boost creates celeb range

Smoothie bar looks to cash in on the popularity of four Australian celebrities with limited edition products.

City vs country meat buying habits

New research reveals the differences between city and country shoppers when it comes to buying fresh meat.

H&M books Alexander Wang launch

Fast fashion giant launches 150 page book to coincide with latest designer collaboration.