Marketing

Navigating the what, when, where and how of personalisation

A study by McKinsey in the US and EU reveals that 80 per cent of consumers not just desire but demand personalisation.

image description image description image description
Get the latest from Inside Retail straight to your inbox.
Join over 100,000 retailers who rely on our daily news, views and intelligence - it's free.

More from Marketing

An ad agency creative’s take on how to boost your BAU marketing

Who Gives A Crap, Heaps Normal partner to address sanitation problem

What brands can learn from the Béis Wash marketing strategy

“Quick wins are a mirage”: Authentic Brands Group CMO Nick Woodhouse

Bakers Delight’s promo product pricing plan hits ACCC roadblock

What fashion can learn from runways at PayPal Melbourne Fashion Festival

Interactive voice response systems can revolutionise customer experience

Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Retailers are losing tens of millions by undervaluing their retail media assets

The unexpected impact of international retail disrupters Temu and Shein

“There are many Barbies”: Mattel exec talks doll diversity as brand turns 65

Meet Naked Sundays, the SPF skincare brand that disrupted the sunscreen market

Lush left social media in 2021. Here’s why – and what happened next

How retail left the Baby Boomer generation and its “silver economy” on the table

Change is in the air, with Jetstar’s new uniforms designed by Ginger & Smart

IMG names Australian Fashion Week’s 2024 Next Gen winners