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Pureplay

Pureplay Archives

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Online shoppers express anger over poor customer service

Global Retail Brands is facing a slew of negative online reviews over slow deliveries and missing items.
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Why go back to normal?

Contributor Moensie Rossier makes the case for hanging onto your COVID workarounds.
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Is a Unicorn eating your lunch?

Contributor Rosanna Iacono examines 16 billion-dollar retail businesses, and what makes them so attractive to investors.
Image of Third Form resort collection

Virtual showrooms seek to fill the fashion week gap

Fashion brands and buyers are being forced to find new ways to connect and place wholesale orders.
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The thinking behind Bardot’s big transformation

How the fashion brand went from the brink of collapse to bold new vision.
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From the source: Rolf Weber, Marley Spoon

We catch up with the managing director of the thriving meal kit company.
Image of Phoebe Yu, founder of Ettitude

Aussie bedding brand Ettitude raises $2.5 million

Online retailer closes deal after seeing demand spike during COVID-19.
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From the source: Justin Gaggino, HiSmile

The second in command of oral care company HiSmile talks millennials and digital branding.
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Which products and categories are booming?

Providers of home office tech and booksellers are just some of the businesses that have benefited from the new world ord...
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How D2C brands tell customers a new story

Transparency and fair prices will beat big, shiny stores (almost) every time.
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A peek into the future of e-commerce

Australia Post gives us a glimpse into what the industry will look like in the years ahead.
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Booktopia launches loyalty program

The online bookstore is rewarding customers who spend $30 for every three months.
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From the source: Cayley and Doron Ostrin, The Urge

We chat to the business helping people search the best of the internet.

Inside General Pants’ click-and-collect partnership with The Iconic

General Pants’ CEO explains why the retail chain has teamed up with The Iconic.
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King Living’s one-stop online shop for young players

Furniture chain launches new e-commerce offer.
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Risk-taker Kogan.com faces down the doubters

The online retailer set the world on fire, but it's facing new challenges.
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From the source: Zoltan Csaki, Citizen Wolf

We chat to the co-founder of the custom t-shirt brand about oversupply in the fashion industry.
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ModelCo founder turns up the dial on D2C

Shelley Sullivan, founder of ModelCo and MCoBeauty, is ramping up online sales.
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From the source: Rob Godwin, Lovehoney

Director of sex toy shop's Australian operations on body positivity.
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Style meets fit: Online retailer Curve Project launches

A new online retailer wants to cash in on the plus-size opportunity.