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Pureplay

Pureplay Archives

How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Chinese fast fashion retailer Shein continues to dominate the shopping charts, despite questions over the ethics of its ...

VIDEO: Meet the startup helping people ditch single-use sanitary pads

LastObject has a mission to eliminate single-use products by making even better reusable alternatives. In this video we ...

Former L’Oréal Australia MD goes all in on natural skincare

Mark Tucker ran L’Oréal Australia for years. Now he's tapping into the clean beauty boom with the upcoming launch of hem...

Cars24 takes age-old tradition of used-car sales entirely online

Cars24 claims to be the first entirely online used car buying experience in the country, allowing shoppers to make a pur...

How cult US beauty brand Il Makiage is disrupting the beauty industry

Backed by L Catterton, the online retailer recently expanded to Australia and is rumoured to be pursuing an IPO.

Adore Beauty rights ship in FY21 with revenue, customer and profit growth

“Adore Beauty has had an exceptional start to listed life, delivering record revenue and profitability in its first full...

Temple & Webster booms as customers remain homebound

"We believe Covid has accelerated the shift from offline to online that was already in progress,” chief executive Mark C...

Can online grocery start-ups pull sales from the big guys?

A flurry of online grocery start-ups are shaking up the market and putting pressure on bigger supermarkets.

‘Our planet depends on it’: Why Net-A-Porter’s sustainable edit matters

The online retailer wants to make it easier for customers to find and buy circular fashion. Here's how it works.

How online supermarket Send can fulfil bold promise of 15-minute delivery

Online supermarket Send is rolling out across metro Sydney and Melbourne this month.

Temple & Webster CEO Mark Coulter talks tech, podcasts and rentals

Here’s what the e-commerce leader thinks about some of the biggest trends in retail right now.

Online grocer Pretty Green aims to rock big players with six-minute delivery

An online-only supermarket from Sydney has big plans to go national with six-minute delivery.

Can Modibodi make reusable nappies as convenient as disposable ones?

An expert in leaks, Modibodi is bringing its moisture-wicking and odour-fighting innovations to the reusable nappy marke...

How EveryHuman aims to be a one-stop-shop for people with disabilities

The online retailer has just launched dozens of new brands, more than doubling its range of functional and fashion-forwa...

‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

How Booktopia, Superdry, St Frock, BoozeBud and Beer Cartel are implementing lessons learnt in 2020.

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