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Pureplay

Pureplay Archives

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April’s online sales slow compared to pandemic highs

However, NAB predicts Australians spent $46.7 billion online in the last 12 months – almost 40 per cent higher than the ...

Meet the new online outlet mall targeting Gen Z and millennial consumers

TheDOM.com aims to elevate the off-price shopping experience through a site design and tone of voice geared towards a yo...
Pureplay underwear brand Knobby unveils new identity

Pureplay underwear brand Knobby unveils new identity

Broader marketing strategy will see the brand stay true to its 'Australian-larrikin' approach, says founder.

Meet Nona Source – LVMH’s innovative solution to deadstock fabric

The luxury group has launched an online resale platform that gives unused fabric and leather a new lease on life.

‘An exciting way to test a new market’: More fashion brands turn to rental

Clothing rental company GlamCorner is helping brands launch their own rental offerings amidst big changes in consumer be...

‘Head down, bum up’: Swiish co-founders talk business, babies and balance

TV personality Sally Obermeder and fellow Swiish co-founder Maha Corbett share the highs and lows of running a business ...

Invivo & Co launches Aussie online store for Sarah Jessica Parker’s wines

The store, called Sendnsip, will sell Parker’s wines including Invivo X, SJP Sauvignon Blanc and Rose from France.

GlamCorner, Spell launch designer-led rental platform

Using a GlamCorner-hosted store, customers can now choose from 48 Spell garments to rent from the ‘Sister to Sister’ ren...

Peter Birtles’ advice to retailers: “Be steadfast and brave”

An in-depth interview with the former CEO of Super Retail Group about omnichannel, sustainability and diversity.

Online sales plateau in February: NAB

Compared to last year February’s online sales rose 40.7 per cent, though only 0.1 per cent on a month-on-month basis.

Benefits of pureplay outweigh marketplaces, retailers say

Retail leaders recently debated the pros and cons of selling on marketplaces. Here’s what they had to say.

The Iconic pledges to help clothe flood-impacted Australians

And, the business is now calling on further brands in its greater network to encourage further donations.

How iHerb has quietly become a health and beauty e-commerce giant

The e-commerce boom has seen iHerb win over consumers with its eco-friendly, naturals range.

Amazon calls on India not to alter e-commerce investment rules – sources

Amazon asked the Indian government on Thursday not to change e-commerce foreign investment rules until investigations in...

Meet the Aussie women making beauty more inclusive

Offering foundations to suit all skin tones sounds like a no-brainer. Here's why progress has been so slow