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Pureplay

Pureplay Archives

Why All Shades Matter wants to be known as a brand for people of colour

Inclusive beauty brand All Shades Matter is flipping the script on foundation. While most makeup brands tend to launch w...

Same product, new name: Inside Mon Purse’s relaunch strategy

A year after falling into administration due to Covid-19, customisable leather goods brand Mon Purse is back just in tim...

Delivery like a G: Menulog challenged by Australia’s labour shortage

Food delivery platform Menulog sees growth in grocery and convenience foods, but Australia’s labour shortage is making c...

Alibaba overhauls e-commerce businesses, appoints new CFO

The changes come as Alibaba faces headwinds on multiple fronts, including increased competition, a slowing economy and a...

Ebay cements focus on $1bn sneaker market with authenticator acquisition

Ebay launched its Authenticity Guarantee in May, allowing customers who purchase sneakers to have the items passed throu...

Covid-19 drives 700 per cent jump in social media shopping in Australia

Unsurprisingly, it’s younger consumers driving this shift, with 42% of Gen Z respondents and 30% of Millennials saying t...

What to expect from Cyber Week 2021

For one, e-commerce spend is expected to hit $2 billion of the $5.6 billion total anticipated, according to the NRA.

How activewear brand LSKD did a month’s worth of orders in 24 hours

The online retailer has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is f...

Virtual retail real estate plot sells for a record US$2.4 million

A 566sqm piece of prime retail real estate sold online for US$2.4 million this week – but there’s a catch: it doesn't ex...

How Flora & Fauna is keeping unwanted toys out of landfill

The eco-friendly retailer's new initiative aims to reduce the millions of toys that are thrown in the bin each year, and...

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

Why Hello Drinks has ditched the warehouse for the cloud

Online liquor business Hello Drinks is working with wholesalers to cut costs and grow the business to eight figures.

Click Frenzy to conscious shopping: Peter Krideras unveils Green Friday

Developed by Peter Krideras and Stephen Kulmar, Green Friday aims to promote considered purchases over unnecessary spend...

Maggie Zhou reflects on Alibaba’s role in the rise of 11.11

From 27 merchants in 2009 to over 250,000 in 2020, here’s how Singles’ Day has changed at the Chinese e-commerce giant A...

E-commerce tips from the expert who relaunched eBay Ads

Which technologies are just gimmicks, and what is the next big play online? We ask Ben May, managing director of The Cod...

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