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Pureplay

Pureplay Archives

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

Why Hello Drinks has ditched the warehouse for the cloud

Online liquor business Hello Drinks is working with wholesalers to cut costs and grow the business to eight figures.

Click Frenzy to conscious shopping: Peter Krideras unveils Green Friday

Developed by Peter Krideras and Stephen Kulmar, Green Friday aims to promote considered purchases over unnecessary spend...

Maggie Zhou reflects on Alibaba’s role in the rise of 11.11

From 27 merchants in 2009 to over 250,000 in 2020, here’s how Singles’ Day has changed at the Chinese e-commerce giant A...

E-commerce tips from the expert who relaunched eBay Ads

Which technologies are just gimmicks, and what is the next big play online? We ask Ben May, managing director of The Cod...

Meal kits for man’s best friend: Marley Spoon introduces Bezzie

Meal kit company Marley Spoon introduces premium pet food subscription focused on flexibility and personalisation as it ...

Everyhuman launches Australia’s first different-sized shoe program

Unpaired makes it possible to buy different-sized shoes and single shoes, a breakthrough for people with only one foot a...

Why coffee is a natural progression for Who Gives a Crap

Ethical toilet paper company Who Gives a Crap is exploring rather unique ways to accelerate demand for its product.

Gift-card retailer Prezzee looking to go public

Prezzee is mulling a float on the ASX and is looking at funding options.

Melbourne, NZ next stops on Geezy Go’s rapid expansion

Dark stores, in-house delivery team and affordable prices prove to be winning formula for online supermarket Geezy Go.

Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Erigo is already one of the top fashion brands in Indonesia, but founder Muhammad Sadad wants to take it global.

Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

The online retailer is launching its first-ever television ad campaign and searching for customers to act as brand ambas...

Mirvac finds a good fit with social fashion app Mys Tyler

Alongside a strategic investment, the Australian property group is partnering with the social-commerce start-up on shopp...

Kate Morris’ new private equity firm will be 50 per cent women. Here’s why

We speak with the co-founder of newly launched Glow Capital Partners about the opportunity in women-specific products an...

Why StockX is a modern day Sotheby’s

StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...