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Pureplay

Victoria drives biggest month in Australian e-commerce history: AusPost
Online purchases were up 8.9 per cent in August on the 2019 Christmas peak.

Victoria drives biggest month in Australian e-commerce history: AusPost

The boom in online spending reached a new high in August, according to Australia Post, with the logistics provider calling it the “biggest month in Australian online shopping history”. Online purchases were...
Why this face mask is better than the rest
Booktopia sales spike 28 per cent as lockdown feeds book lovers
Code red: Why fem care brands are getting real about periods
From the source: Tint, Djordje Dikic

Pureplay Archives

Victoria drives biggest month in Australian e-commerce history: AusPost

August's online sales were up 5.8 per cent on April 2020 - the previous largest period.

Booktopia sales spike 28 per cent as lockdown feeds book lovers

Bookseller shipped 30,000 items a day in FY20.
Image of Martin Matthews wearing a Castlegrade facemask
Pureplay

Why this face mask is better than the rest

Former Brand Collective CEO Martin Matthews is behind the Australian launch of CastleGrade.
Thinx period proof underwear
Sustainability

Code red: Why fem care brands are getting real about periods

Innovative players are making themselves heard in the increasingly competitive period care category.
Tint co-founder Djordje Dikic wearing a black blazer and smiling.
Pureplay

From the source: Tint, Djordje Dikic

Here's how the online retailer is transforming the way Australians buy paint.

Michael Hill officially launches new jewellery brand Medley

The pureplay digital brand features on-trend jewellery offering.

MTB Direct launches in New Zealand

Australian pureplay retailer expands to New Zealand.

Kogan sees record FY20 as proof the retail revolution is finally underway

Founder and CEO Ruslan Kogan credited the company's strong results to 15 years of preparation.
Pureplay

Australian luxury finds a new home on Showroom-X

The new digital concept aims to make it more economical for local luxury brands to enter China.
Pureplay

Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.
Image of a closed storefront
Pureplay

Failed at omnichannel? Don’t assume e-commerce will save you

Contributor Nathan Bush says failed omnichannel retailers shouldn't count on success by shifting online.
Pureplay

Online shoppers express anger over poor customer service

Global Retail Brands is facing a slew of negative online reviews over slow deliveries and missing items.
Pureplay

Why go back to normal?

Contributor Moensie Rossier makes the case for hanging onto your COVID workarounds.
Pureplay

Is a Unicorn eating your lunch?

Contributor Rosanna Iacono examines 16 billion-dollar retail businesses, and what makes them so attractive to investors.
Image of Third Form resort collection

Virtual showrooms seek to fill the fashion week gap

Fashion brands and buyers are being forced to find new ways to connect and place wholesale orders.
Pureplay

The thinking behind Bardot’s big transformation

How the fashion brand went from the brink of collapse to bold new vision.
Pureplay

From the source: Rolf Weber, Marley Spoon

We catch up with the managing director of the thriving meal kit company.
Image of Phoebe Yu, founder of Ettitude

Aussie bedding brand Ettitude raises $2.5 million

Online retailer closes deal after seeing demand spike during COVID-19.
Pureplay

From the source: Justin Gaggino, HiSmile

The second in command of oral care company HiSmile talks millennials and digital branding.
Pureplay

Which products and categories are booming?

Providers of home office tech and booksellers are just some of the businesses that have benefited from the new world ord...