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Mobile

Mobile Archives

Superdry KOL Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.

What Google Singapore learned about e-commerce during the pandemic

As the home of Southeast Asia’s biggest e-commerce companies, Singapore shopping trends are a good indicator of where on...

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.
Volkswagen

How AR is changing the way Volkswagen sells cars

The online shopping boom is changing how consumers purchase big ticket items, and it means retailers need to establish m...
TikTok Rybka Twins

What makes a successful TikTok campaign: an insider’s view

Brett Armstrong, GM of global business solutions at Tiktok ANZ, shares the common denominators of retail’s most successf...
woman crying while looking at mobile phone

Opinion: Retailers, don’t text customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.

Victoria drives biggest month in Australian e-commerce history: AusPost

August's online sales were up 5.8 per cent on April 2020 - the previous largest period.

Is the future of e-commerce mobile first?

The short answer is a resounding yes. But what about the long answer?

Coles boosting e-commerce with digital-first, shoppable catalogue

Coles&co will feature regularly rotated specials and content.

Click and convert: 3 steps to creating a great app

Three simple steps will ensure your retail business is maximising your app's value, driving sales and making your image ...

Rise of social commerce inevitable in 2020, data shows

With the average internet user now spending nearly 2.5 hours a day on social media, online retailers need to adapt.

Demand for social shopping outpacing supply: PayPal

Consumer adoption of shopping though social media 50 per cent higher than business adoption.

Voice shopping, mobile payment app earn retailers ‘innovator’ status

Caltex, Officeworks and other retailers recognised for innovations.

E-commerce to reach tipping point by 2030: Australia Post

Businesses say online sales will equal bricks-and-mortar sales by 2030.