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Mobile Archives

TikTok Rybka Twins

What makes a successful TikTok campaign: an insider’s view

Brett Armstrong, GM of global business solutions at Tiktok ANZ, shares the common denominators of retail’s most successf...
woman crying while looking at mobile phone

Opinion: Retailers, don’t text customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.

Victoria drives biggest month in Australian e-commerce history: AusPost

August's online sales were up 5.8 per cent on April 2020 - the previous largest period.

Is the future of e-commerce mobile first?

The short answer is a resounding yes. But what about the long answer?

Coles boosting e-commerce with digital-first, shoppable catalogue

Coles&co will feature regularly rotated specials and content.

Click and convert: 3 steps to creating a great app

Three simple steps will ensure your retail business is maximising your app's value, driving sales and making your image ...

Rise of social commerce inevitable in 2020, data shows

With the average internet user now spending nearly 2.5 hours a day on social media, online retailers need to adapt.

Demand for social shopping outpacing supply: PayPal

Consumer adoption of shopping though social media 50 per cent higher than business adoption.

Voice shopping, mobile payment app earn retailers ‘innovator’ status

Caltex, Officeworks and other retailers recognised for innovations.

E-commerce to reach tipping point by 2030: Australia Post

Businesses say online sales will equal bricks-and-mortar sales by 2030.

Omnichannel shoppers punch above their weight, research finds

Half of all transactions in APAC now occur on mobile devices.

Snapchat partners with Amazon for push into mobile-commerce

In-app visual product search will direct users to Amazon.

Mobile to drive e-commerce this holiday season

Nearly half of all orders are expected to come through a smartphone.

Out with the old, in with the new Cue

Fashion firm continues on journey to create seamless shopping experience.

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