Your customers want it: The business case for sustainability

Single Use Ain’t Sexy’s founder Josh Howard. (Credit: Photoform*)
Sustainability strategies have arguably gone from a nice to have to a necessity in business in recent years, as customers increasingly buy products not only for their quality but also their environmental and social impact. And while there are some very token efforts that can be made to appear green, making actual, lasting change to a business is much more difficult than simply changing to a renewable energy provider and planting some trees. At this year’s Retail Fest, a number of sustainabilit

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