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Winning Group’s sustainable focus on show with new brand, Andoo

This week, electronics retail group Winning launched its new online furniture, bedding and appliances destination Andoo.  And while the product range is more varied than some of Winning’s other businesses, and it targets more affordable prices, Andoo also represents a group mentality shift towards sustainability. “We’ve always said our mission is to provide the best shopping experience in the world,” Winning Group’s chief marketing officer Sven Lindell told Inside Retail.