It’s no secret that the role of the modern marketer is shifting. Brand teams are being asked to do more with less, deliver deeper customer connections and make faster decisions in an increasingly fragmented environment. While AI and ChatGPT are dominating headlines, the real conversation among Australia’s marketing leaders is far broader – and far more human.
That’s why The Customer Show is becoming a key date in the calendar for forward-thinking marketers across Australia.
Returning to Melbourne August 13-14, 2025, The Customer Show has built a legacy as a key meeting place for the last three years, dedicated to key conversations on customer experience, loyalty and engagement. This year, the event is doubling down on a free-to-attend marketing program – built around the real-world priorities on a marketing leaders mind.
The 2025 marketing program focuses on strategic fundamentals that move the needle – from brand strategy and customer retention to creative content, lifecycle marketing and the evolving role of loyalty in a post-cookie world.
The program brings together insights from senior marketers across finance, health, government, utilities and a growing number of retail and e-commerce brands. Expect to hear how leading teams are rethinking brand presence, building content that connects and designing strategies that balance creativity with performance.
And while the speaker list spans industries, the themes are universal:
- How do you create a brand that means something in 2025?
- What does real customer loyalty look like now?
- How can content be used to build emotional connection, not just clicks?
- Where does AI enhance the craft – and where does it undermine it?
View the official program for The Customer Show Marketing Stage.
In many ways, The Customer Show is a response to the industry’s desire for more focused, practical conversations – an intimate program with space for discussion, peer learning and meaningful connection.
Retail marketers will find value in the opportunity to benchmark against adjacent sectors – whether it’s a financial services brand reinventing its digital lifecycle strategy, or a health provider experimenting with retention techniques that could translate into any consumer context.
Confirmed attendees already include marketers from some of the country’s most well-known brands, including Dulux, Grill’d, David Jones, Lovisa, JB Hi-Fi and more. With a cap of 500 seats at the stage, it’s an exclusive, high-value opportunity to hear what’s working across the ecosystem and to contribute your own voice to the conversation.
So, if you’re looking for a more grounded, strategic take on where marketing is heading in 2025 – join us at The Customer Show’s Marketing Program.
When: August 13-14, 2025
Where: Marvel Stadium, Melbourne
- Register your free ticket to The Customer Show Marketing Stage – due to capacity constraints, we are limiting free passes to 500 of the most relevant marketing leaders in the industry.
