Nike’s ongoing struggles are giving Adidas a chance to keep taking market share from its larger US rival, but the German brand will have to work harder to keep shoppers interested in its key Samba and Gazelle terrace sneakers.  The shoes have boosted Adidas sales over the past year, and analysts expect it to report third-quarter … Continue reading Why Adidas must manage the ‘push and pull’ of demand for its trendy sneakers