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What VF Corporation learned about its customers during the pandemic

Thirty-two per cent of customers will walk away from their favourite brand after a single bad experience, according to a PwC study, so even at the height of the pandemic, US apparel and footwear company VF Corporation remained focused on putting customer needs first. “When everything was going digital, we really took a deep dive and asked our consumers what they needed from us and we looked into what the sentiment was, as many other brands did too, but we wondered, how do we respond to the nee