Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

VIDEO: Why Ben & Jerry’s won’t ‘shut up’ about racial injustice

Ben & Jerry's
Ben & Jerry’s is vocal about its stance on social issues. Image: Bigstock.
Christopher Miller, global head of activism strategy at Ben & Jerry’s, believes he has the best job in the world. “I see myself as a campaigner that works inside of a for-profit ice cream company. It is a job that is not common in the corporate world,” he told Inside Retail. The global ice cream brand has never shied away from talking about big issues, making its stance known on everything from marriage equality to mandatory labelling of GMO foods. But in recent years, tackling racial