VIDEO: Why Ben & Jerry’s won’t ‘shut up’ about racial injustice

Ben & Jerry's
Ben & Jerry’s is vocal about its stance on social issues. Image: Bigstock.
Christopher Miller, global head of activism strategy at Ben & Jerry’s, believes he has the best job in the world. “I see myself as a campaigner that works inside of a for-profit ice cream company. It is a job that is not common in the corporate world,” he told Inside Retail. The global ice cream brand has never shied away from talking about big issues, making its stance known on everything from marriage equality to mandatory labelling of GMO foods. But in recent years, tackling racial

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now