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TikTok shopping is coming. Here’s how it’s working in China

Tiktok Douyin
TikTok is introducing shopping tools in the US this year. Image: Unsplash.
Chinese-owned video app TikTok is set to make its mark in US e-commerce with the launch of new shopping tools this year.  Sources told the Financial Times that advertisers have been briefed on a number of features, including a tool that allows influential users to share product links and automatically earn commission on any sales. TikTok will also launch a live shopping feature which was trialled last year by retail giant Walmart. With over 800 million active users worldwide, it was only a